How Aurora Fashions is using Marketing Week's advice to repair cracks in retail strategy

Shearwood, Mike
September 2011
Marketing Week;9/1/2011, Vol. 34 Issue 35, p18
Trade Publication
An interview with chief executive Mike Shearwood of Aurora Fashions Holdings Ltd. concerning on how to repair cracks in retail strategy is presented. When asked about finding a new territory, he refers to investing in the portfolio and technology, drive a multi-channel and international businesses. He comments on learning and development department specialists retail at Oxford Summer School. Shearwood believes in management by walking about as a business principle.


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