TITLE

The future of Indian insurance is online

PUB. DATE
June 2014
SOURCE
FRPT- Finance Snapshot;6/22/2014, p9
SOURCE TYPE
Industry Profile
DOC. TYPE
Industry Report
ABSTRACT
The article focuses on the growing adoption of the Internet as a lifestyle accessory, a source of knowledge and a viable mode of shopping with the explosion in smartphone sales and broadband access. It is noted that price and convenience dictates the ultimate buying decision when the difference between online and offline in terms of the product offering is lower or when there is commoditization.
ACCESSION #
98860363

 

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