The future of Indian insurance is online

June 2014
FRPT- Finance Snapshot;6/22/2014, p9
Industry Profile
Industry Report
The article focuses on the growing adoption of the Internet as a lifestyle accessory, a source of knowledge and a viable mode of shopping with the explosion in smartphone sales and broadband access. It is noted that price and convenience dictates the ultimate buying decision when the difference between online and offline in terms of the product offering is lower or when there is commoditization.


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