TITLE

Bingo vs Frito-Lay vs Hippo: Game on for India's INR 7,200 cr snack sector

PUB. DATE
November 2013
SOURCE
FRPT- FMCG Snapshot;11/24/2013, p10
SOURCE TYPE
Industry Profile
DOC. TYPE
Industry Report
ABSTRACT
The article reports on the different marketing strategies adopted by domestic snack sectors in India including ITC Foods, Parle Products Pvt. Ltd. and CavinKare Group in an effort to woo consumers to counter competition from multinational players.
ACCESSION #
92758312

 

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