TITLE

4 MACRO-ACCESSIBILITY IN GERMANY: 4.4 MARKETING STRATEGIES

PUB. DATE
January 2003
SOURCE
Jeanswear in Germany: A Strategic Reference, 2003;2003, p160
SOURCE TYPE
Industry Profile
DOC. TYPE
Industry Overview
ABSTRACT
Chapter 4.4 of the book "Jeanswear in Germany: A Strategic Reference, 2003 " is presented. It explores the marketing strategies used particularly in export marketing in Germany. It highlights the success in the German market as it requires long-term commitment to market development and sales back-up.
ACCESSION #
22811415

 

Related Articles

  • International Advertising. O'Connor, James // Journal of Advertising;1974, Vol. 3 Issue 2, p9 

    In this article the author presents strategies that international business enterprises need to be aware of as competition in the global market increases. He believes that these companies need to strategically control their global marketing operations in a way that makes their products appeal to...

  • Antecedents and Consequences of Firms' Export Commitment: An Empirical Study. Navarro, Antonio; Acedo, Francisco J; Robson, Matthew J; Ruzo, Emilio; Losada, Fernando // Journal of International Marketing;2010, Vol. 18 Issue 3, p41 

    Theory posits that export commitment is key to the effective implementation of resource-led strategy. The authors investigate the role of export commitment, considered a multidimensional construct, in linking export resources and capabilities to positional advantages achieved in foreign markets....

  • The Myth of Globalization. Douglas, Susan P.; Wind, Yoram // Columbia Journal of World Business;Winter87, Vol. 22 Issue 4, p19 

    Considerable controversy has arisen in recent years concerning the most appropriate strategy in international markets. It bas been cogently argued that a strategy of global products and brands is the key to success in international markets. This paper examines critically the key assumptions...

  • ANÁLISE DA RELAÇÃO ENTRE AS DECISÕES ESTRATÉGICAS E A PERFORMANCE EXPORTADORA NA INDÚSTRIA GAÚCHA. CERIBOLA CRESPAM, CRISTINA; LUCIANE SCHERER, FLAVIA; MAFFINI GOMES, CLANDIA // Base;out-dez2012, Vol. 9 Issue 4, p372 

    This study aims at verifying the relation between strategic decisions (export marketing strategy and strategic type) and export performance of 38 exporting companies from Rio Grande do Sul state, Brazil. In addition, it is described the profile and the international performance characteristics....

  • Challenges to Modem Consumer Segmentation in a Changing World: The Need for a Second Step. Amine, Lyn S.; Smith, J. Alexander // Multinational Business Review (St. Louis University);Fall2009, Vol. 17 Issue 3, p71 

    We re-evaluate modem segmentation assumptions and methods by referencing several postmodern characteristics of consumers in global markets. Drawing on contributions from sociology political sociology, social theory, anthropology, philosophy, psychology, consumer behavior, and international...

  • International Marketing. Gould, Marie // International Marketing -- Research Starters Business;4/1/2018, p1 

    This article will focus on how organizations can use international marketing to gain entry into foreign markets. In order to have a successful international marketing strategy, organizations will need to adapt, manage, and oversee a marketing campaign in a foreign territory. Most organizations...

  • INTERNATIONAL MARKETING RESEARCH ON THE MARKETS OF CENTRAL AND EASTERN EUROPE. Babińska, Danuta; Nizielska, Aleksandra // Journal of Economics & Management;2009, Vol. 6, p5 

    The article discusses the evolution and development pattern of international marketing research in the markets in Central and Eastern Europe (CEE). It explores the determinants of research development in the CEE region, the perspectives of major research providers, and the major tendencies in...

  • Little attention is given to big need for continuous market data for multinational product policy--making. Wind, Yoram // Marketing News;4/9/1976, Vol. 9 Issue 19, p3 

    Contends that the determination of the desired type of multinational product research requires a better understanding of the multinational product policy decisions to be made and of the problems associated with multinational marketing research. Necessity of planning the international market in...

  • National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance. Leonidou, Leonidas C; Palihawadana, Dayananda; Theodosiou, Marios // Journal of International Marketing;Jun2011, Vol. 19 Issue 2, p1 

    The authors present the results of a study that empirically tests a model connecting national export-promotion programs with export performance through the intervening role of export-related organizational resources and capabilities, export marketing strategy, and export competitive advantage....

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics