TITLE

International Marketing

AUTHOR(S)
Gould, Marie
PUB. DATE
April 2018
SOURCE
International Marketing -- Research Starters Business;4/1/2018, p1
SOURCE TYPE
Research Starter
DOC. TYPE
Essay
ABSTRACT
This article will focus on how organizations can use international marketing to gain entry into foreign markets. In order to have a successful international marketing strategy, organizations will need to adapt, manage, and oversee a marketing campaign in a foreign territory. Most organizations that choose to venture into the international market tend to have two similar characteristics. Many organizations have contemplated going into the global marketplace in order to remain competitive and increase their growth. However, this move may not be for all companies. Each organization will need to conduct a SWOT analysis to determine if it should enter this arena. As more businesses seek global opportunities, the role of timely and accurate marketing research becomes critical. Marketing researchers must be able to identify creative ways to use the new technologies in order to engage in activities that will assist their organization's marketing strategies.
ACCESSION #
27577689

 

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