TITLE

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PUB. DATE
February 1992
SOURCE
Advertising Age;2/10/1992, Vol. 63 Issue 6, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
This article comments on the need to review political advertising in the U.S. Political candidates are more dependent on advertising-not only to get their message across but also to get themselves into the news coverage. With the increasing use of political advertising, media reviews are called for to analyze their effectiveness and expose misleading statements. However, it cannot be avoided that some candidates will exploit the reviews that aid their cause and disparage those that criticize them. As poorly as campaign advertising often serve voters, having a free press expose the abusers is preferable to reform schemes that open the door to government control of political speech.
ACCESSION #
9203020849

 

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