Web 2.0 cured my cancer and made me taller--and rich!

Wheaton, Ken
December 2008
Advertising Age;12/8/2008, Vol. 79 Issue 45, p25
Trade Publication
The author offers opinions on how Web 2.0 devices such as online social networks have affected marketing. He satirically overstates the benefits Web 2.0 has for both businesses and individuals, presenting it as a cure-all, especially a financial one. In passing, the author makes his real point, that not even the most popular Web 2.0 sites have managed to become consistently profitable.


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