Advertising to the Rescue

Smith, Augustine
October 1931
America;10/31/1931, Vol. 46 Issue 4, p89
The author reflects on the impact of advertising on the U.S. economy in 1931. He observes that advertising takes up almost a half-page of space conveying that fear forces millions to save their cash. He notes that the advertiser goes on to state that business will approach normal in two years. He argues that the excesses of overproduction have been cured and that a return to normal buying psychology will cause retailers cause retailers to order.


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