TITLE

Advertising to the Rescue

AUTHOR(S)
Smith, Augustine
PUB. DATE
October 1931
SOURCE
America;10/31/1931, Vol. 46 Issue 4, p89
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the impact of advertising on the U.S. economy in 1931. He observes that advertising takes up almost a half-page of space conveying that fear forces millions to save their cash. He notes that the advertiser goes on to state that business will approach normal in two years. He argues that the excesses of overproduction have been cured and that a return to normal buying psychology will cause retailers cause retailers to order.
ACCESSION #
35297921

 

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