Putting your customers to work for you

Bourque, Ron
July 2008
New Hampshire Business Review;7/18/2008, Vol. 30 Issue 16, p24
The author reflects on the value of customer feedback in improving business performance. He relates some instances, where customers were being asked to give their feedbacks on how the particular business establishment may improve their products and services. However, he notes that some operators think of it as solely a customer relations strategy but never responds to their request. The author emphasizes that one can make big prospects for free, through customers' suggestions.


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