Living in a Digital World

Speer, Jordan K.
August 2008
Apparel Magazine;Aug2008, Vol. 49 Issue 12, p2
The author reflects on the emergence of online shopping. The author cites online sales in the U.S. The author also predicts the impact of emerging online sales strategy on the apparel industry. The author states that an online presence allows apparel retailers to extend their brand into areas where they may not have a geographical presence.


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