TITLE

Social networks transform marketing

AUTHOR(S)
Gillin, Paul
PUB. DATE
June 2008
SOURCE
B to B;6/9/2008, Vol. 93 Issue 8, p10
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author comments on the significance of online social networks in marketing. The author points out that the networks allow businesspeople and their partners communicate relevant and valuable information. He adds that the networks improve the visibility and prestige of the marketers as well as the efficiency of relationship management.
ACCESSION #
32814045

 

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