TITLE

The heavy cost of free mailshots

PUB. DATE
February 2000
SOURCE
Marketing Week;2/24/2000, Vol. 23 Issue 4, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Editorial. Comments on the Britain House of Lords' debate over whether London, England mayoral candidates should be armed with their own marketing and advertising budget. Two reasons why the government objects to a budget; Arguments for giving a budget to the candidates.
ACCESSION #
2853984

 

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