Carbon trading gets personal

Prescott, Matt
September 2007
Sustain' Magazine;2007, Vol. 8 Issue 5, p82
The author reflects on issues related to carbon trading. He states that the British public believe that climate change is a serious matter. However, public awareness does not translate into action and there is evidence that campaigns which highlight both urgency and small-scale actions can cause inertia and carbon fatigue. He adds that the Climate Change Bill offers a policy option for giving the public responsibility for a share of an overall carbon-reduction budget.


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