TITLE

Beyond Marketing

AUTHOR(S)
Davis, Rob
PUB. DATE
November 2007
SOURCE
NZ Marketing Magazine;Nov2007, Vol. 26 Issue 10, p47
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author comments on All Black neutral marketers and carbon neutrality in New Zealand. According to the author, Men in Black are far more responsible for climate change in New Zealand than any carbon emissions. The author also talks about very smart marketers which companies whose marketing and advertising insists they are behoven to their customers
ACCESSION #
27452829

 

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