TITLE

Will Fake Steve Change the Face of Blogging?

AUTHOR(S)
McClure, Marji
PUB. DATE
October 2007
SOURCE
EContent;Oct2007, Vol. 30 Issue 8, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author contends that companies must maintain the integrity of their blogs to retain their overall reputation following the rise to popularity of a pseudo-blog by Apple's chief executive Steve Jobs. The pseudo-blog, written by "Forbes" senior editor Daniel Lyons, has set the standard for real CEO blogs, the author opines. It will likely raise the overall visibility of blogs, as emphasized by David Meerman Scott, author of "The New Rules of Marketing and PR."
ACCESSION #
26939507

 

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