TITLE

Missing the mark

AUTHOR(S)
Conrad, Dennis
PUB. DATE
May 2007
SOURCE
Casino Journal;May2007, Vol. 20 Issue 5, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author focuses on promotions in the gaming industry. He states that while casino promotions can increase player retention, drive off-peak gaming activity, build customer loyalty and help meet a competitive threat, they are often too expensive and unnecessarily overlap in many instances. He believes they are typically not very exciting and are usually selected with little or no input from customers. He claims that casino promotions are often poorly strategized and its results poorly measured.
ACCESSION #
24855129

 

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