Missing the mark

Conrad, Dennis
May 2007
Casino Journal;May2007, Vol. 20 Issue 5, p34
Trade Publication
The author focuses on promotions in the gaming industry. He states that while casino promotions can increase player retention, drive off-peak gaming activity, build customer loyalty and help meet a competitive threat, they are often too expensive and unnecessarily overlap in many instances. He believes they are typically not very exciting and are usually selected with little or no input from customers. He claims that casino promotions are often poorly strategized and its results poorly measured.


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