TITLE

CHANGING PERCEPTIONS

AUTHOR(S)
Bernstr�m, Andreas
PUB. DATE
January 2007
SOURCE
New Media Age;Jan2007 Report Supplement, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author comments on a shift in the perception and understanding of affiliate marketing. He believes that the change in the perception of affiliate marketing has led to much greater levels of professionalism within the industry. He cites developments within interactive media agencies. He stresses the impact of affiliate marketing on offline sales.
ACCESSION #
24173325

 

Related Articles

  • I got it from a friend of a friend...  // Marketing Week;6/26/2003, Vol. 26 Issue 26, p29 

    Reports on a boom in affiliate marketing especially among e-tailers. Networking party for affiliate marketers hosted by media agency Wheel.Companies; Mechanics of affiliate marketing involving Web sites; Companies that specialize in creating affiliate networks; Future of affiliate marketing.

  • 1. GAINING RESPECT. Goff, Clare // New Media Age;Jan2007 Report Supplement, p5 

    The article considers the increasing popularity of affiliate networks. Although they gained a bad reputation before, affiliated networks are now firmly in the mainstream. The leading brands in Great Britain have realized the importance of affiliate networks to their businesses, and the caliber...

  • The rise of the super-affiliate. Howell, Nic // New Media Age;Jan2007 Report Supplement, p5 

    The article deals with the emergence of super-affiliates. Super-affiliates like UK Web Media and Affili8 gain large amounts of traffic across a wide range of programs. These super-affiliates develop a number of niche sites and use the latest techniques to create repeat traffic. The emergence of...

  • 2. BOARDROOM BUYS IN. Brooks, Greg // New Media Age;Jan2007 Report Supplement, p7 

    The article considers the association of finance directors with affiliate marketing. Finance directors are the driving force behind the increasing online sales attributed to affiliate marketing. Affiliate marketing is considered the most transparent channel for boosting sales. Based on the...

  • 3. CENTRE OF ATTENTION. Whitehead, Jennifer // New Media Age;Jan2007 Report Supplement, p9 

    The article deals with the approaches used by advertisers in managing affiliate marketing. Companies are implementing any number of permutations in an effort to find the right affiliate marketing strategy for them. According to Chris King, head of affiliates at BT, affiliates and affiliate...

  • 4. WHO ARE AFFILIATES? Howell, Nic // New Media Age;Jan2007 Report Supplement, p13 

    The article focuses on a survey conducted by E-consultancy regarding affiliate marketing in Great Britain in 2006. According to the survey, just over a third of affiliates are based in London, England and the South East. A stereotypical affiliate can be described as somewhat reclusive, single,...

  • TAMING THE BEAST. Neuborne, Ellen // Inc.;Feb2004, Vol. 26 Issue 2, p32 

    Provides information on affiliate marketing. Description of affiliate marketing; Advantages and disadvantages; Steps taken by executive Phillip Kidwell to manage the affiliate program for eHealthInsurance.

  • New frontiers open for global marketers.  // Marketing News;2/14/94, Vol. 28 Issue 4, p10 

    The article reports on the development of a new affiliates program to capitalize on contacts worldwide by the American Marketing Association's Marketing Council in the U.S. The program is designed to become a voice on leading issues affecting the international market. In addition, the council...

  • Flythomascook.com signs affiliate deal.  // Travel Weekly: The Choice of Travel Professionals;4/14/2006, Issue 1816, p10 

    The article reports that Thomas Cook Airlines has entered its first online affiliate advertising deal. Flythomascook.com has appointed Affilinet to manage its online affiliate programme. Director Tony Milsom hopes it will direct 20% more business to Fiythomascook.com within 12 months. Milsom...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics