TITLE

CHANGING PERCEPTIONS

AUTHOR(S)
Bernstr�m, Andreas
PUB. DATE
January 2007
SOURCE
New Media Age;Jan2007 Report Supplement, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author comments on a shift in the perception and understanding of affiliate marketing. He believes that the change in the perception of affiliate marketing has led to much greater levels of professionalism within the industry. He cites developments within interactive media agencies. He stresses the impact of affiliate marketing on offline sales.
ACCESSION #
24173325

 

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