Blockbuster Bobs and Weaves

Prange, Stephanie
November 2006
Home Media Retailing;11/19/2006, Vol. 28 Issue 48, p6
Trade Publication
The article presents an overview of Blockbuster Inc. and the progress it has made under John Antioco. Changing online rental service and marketing strategies are mentioned. The author reflects on the 'Total Access' program of Blockbuster, where customers can return online rentals to a store and get another free rental as an incentive for coming in. The author concludes that the 'Total Access Program' may put a financial strain on Blockbuster Inc.


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