Is Search Already Falling From Its Lofty Perch?

Haire, Thomas
April 2006
Response;Apr2006, Vol. 14 Issue 7, p6
The article offers insights about search engines as a technological advancement in advertising. It is observed that search engine marketing (SEM) is dominating discussions of marketers, from corporations to the local vendor. In 2006, studies predict that SEM will grow by more than 25 percent. However, both businesses and consumers are having doubts in view of some corrupt people who are using SEM.


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