TITLE

Is test marketing the next step?

AUTHOR(S)
Oken, Arthur
PUB. DATE
April 1973
SOURCE
Marketing News;4/15/73, Vol. 6 Issue 20, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article presents the author's views on test marketing. Several products were introduced in the test market with a ratio of one is to five for national levels and produced profitable returns in dollars. A considerable increase of new products introductions in the test market was proved beneficial in meeting marketing management goals.
ACCESSION #
19258980

 

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