What's in a Name?

June 2004
National Mortgage News;6/28/2004, Vol. 28 Issue 40, p4
Trade Publication
Editorial. Comments on efforts of executives in the subprime mortgage industry to find a new name for their industry. Factors that limit the ability of the proposed names to offer a complete portrait of the industry; Characteristics of the subprime mortgage market; Call on industry members to propose names for the market.


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