TITLE

What's in a Name?

PUB. DATE
June 2004
SOURCE
National Mortgage News;6/28/2004, Vol. 28 Issue 40, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Editorial. Comments on efforts of executives in the subprime mortgage industry to find a new name for their industry. Factors that limit the ability of the proposed names to offer a complete portrait of the industry; Characteristics of the subprime mortgage market; Call on industry members to propose names for the market.
ACCESSION #
13608598

 

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