TITLE

A Different Kind Of Animal Appeal

AUTHOR(S)
Swant, Marty
PUB. DATE
September 2015
SOURCE
Adweek;9/21/2015, Vol. 56 Issue 31, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The editor highlights the appeal of the #LastSelfie campaign created by agency 4129Grey for the World Wildlife Fund (WWF), which aimed to raise awareness about the protection of endangered species.
ACCESSION #
109939417

 

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