UK mobile users prefer browsers to apps for using web

October 2011
Design Week (Online Edition);10/7/2011, p4
Trade Publication
Case Study
The article presents a case study of mobile media consumption in the Great Britain. The study highlights on the mode for accessing the web by the media users of the Great Britain which shows that seven among ten users prefer browser in comparison to application software. It also includes that the study was conducted by the use of Orange Mobile Targeting Monitor, a media planning tool to plan mobile campaigns and make its reach to the audiences' mobile.


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