Slide Presentation as a Knowledge Visualization Tool for Knowledge Transfer: The Case of Information Processing Enhancement of Field Sales Force

Delorme, Daranee
January 2011
Proceedings of the International Conference on Intellectual Capi;2011, p663
Conference Proceeding
Case Study
This research explores the idea of how slide presentation as a knowledge visualization tool used to transfer knowledge enhance information processing of the receivers' of knowledge which in this case are the field sales force of a consumer product company. The exploratory qualitative case study research design caters the findings via content analysis and explanation-building. Parental theories that guide this research are information processing and cognitive load theories. They help construct the conceptual and theoretical frameworks of this research. With detailed construct of case study protocol and database, the researcher reaches to the findings that contain causal links between knowledge visualization tool and information processing process. Content analysis shows that gestalt laws of presentation in the content of the tool help reduce extraneous cognitive load. The knowledge content reveals that there are both low and high element interactivity knowledge in the tool. The finding shows that high element interactivity knowledge of no more than three knowledge elements can still be transferred and learned. Findings from the case study analysis show that knowledge visualization tool help enhance information processing of the receivers' of knowledge but there are other factors. The presenters and the receivers of knowledge have their parts in helping and completing the process. A cross-case analysis then discovers further findings. Characteristics of the presenters are important in enhancing the information processing process and that cater to high knowledge retrieval rate. Presenters are important in getting attention, comprehension, and retrieval of knowledge while the tool alone is important in delivering knowledge and transferring knowledge to short-term memory. The receivers of knowledge are important in encoding their own knowledge. The findings from this research finally alter conceptual and theoretical framework that is built prior to the actual case study into a knowledge delivery model. This has academic and business contributions especially to the field of knowledge management, knowledge visualization, and cognition.


Related Articles

  • Managerial Factors of Organizational Learning for Sustainable Development. Burksiene, Valentina; Juceviciene, Palmira // Proceedings of the European Conference on Knowledge Management;2013, Vol. 1, p91 

    Effective results of organizational learning for sustainable development (OLSD) can be achieved when the process is well organized and managed. However, organizations frequently confront managerial problems of organizational learning. The appropriate learning environment Ba enabling OLSD can be...

  • The Power in Visualising Affects in the Organisational Learning Process. Neve, Theresia Olsson // Electronic Journal of Knowledge Management;Feb2007, Vol. 5 Issue 1, p63 

    This paper presents a study about the idea of structurally managing individuals' affections, i.e. affects, in relation to the organisational learning process. The instrument under investigation has been TABLe MATRIX - 'The Affect Based Learning Matrix'; a structured tool, based on the cognitive...

  • BP case study: KM team structuration and sense-making (Part I). Gorelick, C.; April, K. A. // South African Journal of Business Management;Mar2004, Vol. 35 Issue 1, p1 

    Recently, an increasing amount of research and literature has focused on knowledge management, organizational learning and virtual teams. Building on Parsons 1950s and 1960s work around general Theory of Actions, this paper uses Schwandt's (1994; 1995; 1999) dynamic organizational learning...

  • Knowledge Management: To Be or Not to Be? Duffy, Jan // Information Management Journal;Jan2000, Vol. 34 Issue 1, p64 

    Discusses knowledge management (KM). Definition; KM value proposition; Potential KM barriers.

  • Pathways for Knowledge: How Companies Learn Through People. Truran, William R. // Engineering Management Journal;Dec98, Vol. 10 Issue 4, p15 

    Presents information on a study which explored how a company could learn through people and what pathways are used to convey information. Discussion on organizational learning, individual learning and knowledge management; Origin of knowledge sources; Conclusions.

  • Sharing knowledge across boundaries. Ciborra, Claudio U.; Andreu, Rafael // Journal of Information Technology (Routledge, Ltd.);Jun2001, Vol. 16 Issue 2, p73 

    Practical solutions concerning the strategic use of knowledge and its management depend upon the relevant organizational context. By applying the 'learning ladder' model (i.e. a compact way of describing the unfolding of multiple organizational knowledge creation, transformation and transfer...

  • Whose learning organisation is it? Newman, Victor // Knowledge Management;Feb2001, p10 

    Examines key issues and developments relevant to organizational learning. Limitations and opportunities for organizational learning; Implementation of analysis and documentation with learning; Knowledge management strategies.

  • Learning made as easy as abc.e. Harrington, Anthony // Knowledge Management;Feb2001, p14 

    Describes an approach to knowledge management and electronic learning. Requirements for electronic learning; Ways of presenting information and knowledge; Information technology developments.

  • File 13.  // Knowledge Management;Feb2001, p34 

    Describes trends and developments in knowledge management. Electronic learning; Occupational training; Training costs and expenditure.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics