Design power

January 2010
NZ Marketing Magazine;Jan/Feb2010, p58
Case Study
The article presents a case study on how design company DNA helped turn the idea of online power retailer Powershop into a consumer reality in New Zealand. The idea of Powershop was to sell electricity via the Internet, which allows users to monitor their energy use hourly or daily. DNA specializes in taking the radical service or product idea of a customer and then interpreting it so that people would be enticed to experience it. The article also discusses how DNA helped in the development of a calendar showing how many days a consumer has paid for.


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