August 2008
PrintWeek (Haymarket Business Publications Ltd);8/22/2008, p28
Trade Publication
Case Study
The article presents a case study of a carbon footprinting service offered by Pureprint Group for £500 to printers since 2003 to help determine the carbon footprint of individual publications. The company aims to lead the print industry on environmental issues. In 2008, it launched the service formally, added a carbon offsetting brokerage service and took away the £500 fee. Pureprint officials say that it will likely replace its carbon calculator with the British Printing Industries Federation's (BPIF) calculator as soon as it is launched.


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