TITLE

Case Studies

AUTHOR(S)
Borgonjon, Jan; Hofmann, David J.
PUB. DATE
May 2008
SOURCE
China Business Review;May/Jun2008, Vol. 35 Issue 3, p35
SOURCE TYPE
Academic Journal
DOC. TYPE
Case Study
ABSTRACT
The article presents three case studies involving multinational corporations (MNCs) operating in China. These MNCs include a food manufacturer, a dairy company and a power equipment parts manufacturer. The article highlights their approaches in gaining foothold in China and their strategies in competing domestic companies. In addition, it relates the strategic alliances made by these foreign companies to local partners.
ACCESSION #
31804052

 

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