Case Studies

Borgonjon, Jan; Hofmann, David J.
May 2008
China Business Review;May/Jun2008, Vol. 35 Issue 3, p35
Academic Journal
Case Study
The article presents three case studies involving multinational corporations (MNCs) operating in China. These MNCs include a food manufacturer, a dairy company and a power equipment parts manufacturer. The article highlights their approaches in gaining foothold in China and their strategies in competing domestic companies. In addition, it relates the strategic alliances made by these foreign companies to local partners.


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