Toward a Psychology of Entrepreneurship -- An Action Theory Perspective

Frese, Michael
November 2009
Foundations & Trends in Entrepreneurship;2009, Vol. 5 Issue 6, p437
Academic Journal
This contribution discusses a theory of entrepreneurship, its empirical base, and its implications. First, it argues that a psychological approach is necessary to understand entrepreneurship. Second, it argues that any theory of entrepreneurship should use active actions as a starting point � entrepreneurship is the epitome of an active agent in the market (rather than a reactive agent). Third, it discusses an action regulation theory to better understand the psychology of entrepreneurship. Fourth, it provides examples how this theory can help to understand entrepreneurial success. Finally, I suggest intervention programs to help entrepreneurs to be successful at growing their organizations.


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