TITLE

Out of the Television . .

AUTHOR(S)
Garcia, Victor F.
PUB. DATE
February 2005
SOURCE
Fast Food Habit: Fats, Sugars, & Empty Calories;2005, p82
SOURCE TYPE
Book
DOC. TYPE
Book
ABSTRACT
This chapter describes the efforts of U.S. fast food restaurants to produce advertisements aimed at children, as well as teenagers as of February 2005. This chapter also examines the presence of fast foods in U.S. schools. Food companies have realized that children usually have more influence with their parents than companies have. Companies that advertised to children learned another important lesson: a child converted will be a customer for life. Like so many other fast-food trends, McDonald's was the first in advertising to children.
ACCESSION #
15649053

 

Related Articles

  • DOLLY NEWSDESK.  // Dolly;Feb2014, Issue 518, p79 

    The article presents news briefs related to fast food and school students including banning of two British teenagers from fast food chain McDonald's local branch in England, ban on the use of mobile phones in a school in Iowa, and a pizza shop's offer for students in New Hampshire.

  • Fast food is close at hand too many schools.  // Contemporary Pediatrics;Feb2008, Vol. 25 Issue 2, p16 

    The article focuses on a study which found that one third of secondary schools in the U.S. had a fast food restaurant or convenience store within half a mile of a school. According to the study, one in three teenagers are within walking distance from school to cheap and greasy food. Based on a...

  • Mystery Meat. Mangu-Ward, Katherine // Reason;Mar2010, Vol. 41 Issue 10, p9 

    The article investigates the safety of serving meat that has been rejected by fast food restaurants like McDonald's and Jack-in-the-Box to schoolchildren in the U.S.

  • War or not, seafood chains try to reel in customers. Cebrzynski, Gregg // Nation's Restaurant News;9/23/2002, Vol. 36 Issue 38, p14 

    Reports the use of television campaigns in the marketing strategy among seafood chains in the U.S. Impact of humorous commercials on restaurants; Variation of batter-dipped fish by John Silver's restaurant; Cost of shrimp entree by Red Lobster's.

  • BK Adds Bargains.  // Restaurant Business;10/1/2002, Vol. 101 Issue 16, p13 

    Reports the launch of a value menu and advertising campaign by the fast food restaurant Burger King in the U.S. Link of the products of McDonald's and Burger King; List of items in the menu; Encouragement for the customers to build meals out of the value menu.

  • COME AND GET IT. Anderson, Mae // Adweek Eastern Edition;6/04/2001, Vol. 42 Issue 23, p56 

    Focuses on the Popeyes Cajun Chicken Festival advertising campaign by the Cajun-chicken fastfood chain in New York, New York. Popularity of the chain in the place; Menu served; Expansion of the advertisement nationwide.

  • fast food. Howard, Theresa // Adweek New England Edition;04/24/2000, Vol. 37 Issue 17, pU26 

    Offers a look on the 1999 spending of the fastfood industry in the United States on advertising campaign. Information on the campaigns of several fastfood chains.

  • weighty matters. Dreisbach, Shaun // Parenting School Years;Aug2009, Vol. 23 Issue 7, p19 

    The article discusses the risk factors for children becoming overweight. A study at Azusa Pacific University in California found that children whose schools are near fast foods are more likely to be overweight. Researchers at the University of Sydney, New South Wales found that children who...

  • Fast Food Restaurants Cluster Around Schools. J. S. // Fitness Business Pro;Oct2005, Vol. 21 Issue 10, p12 

    Reports on the concentration of fast-food restaurants within a short-walking distance from schools in Washington D.C. Impact of the trend on arising concerns on creating poor quality food environments; Call of the Institute of Medicine for food industry to voluntarily restrict advertising of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics