TITLE

The Pirate Inside: Building a challenging brand culture within yourself and your organization

AUTHOR(S)
Wilken, Peter
PUB. DATE
March 2005
SOURCE
Media: Asia's Media & Marketing Newspaper;3/25/2005, p34
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "The Pirate Inside: Building a challenger Brand Culture Within Yourself and Your Organization," by Adam Morgan.
ACCESSION #
16720967

 

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