TITLE

'The Pirate Inside: Building a challenger brand culture within yourself and your organization'

AUTHOR(S)
Dinnie, Keith
PUB. DATE
April 2005
SOURCE
Journal of Brand Management;Apr2005, Vol. 12 Issue 4, p305
SOURCE TYPE
Review
DOC. TYPE
Book Review
ABSTRACT
Reviews the book "The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization," by Adam Morgan.
ACCESSION #
16515526

 

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