TITLE

"I Was There!"

AUTHOR(S)
Waddell, Ray
PUB. DATE
June 2003
SOURCE
Billboard;6/14/2003, Vol. 115 Issue 24, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the behavior of consumers when it comes to concert tour-merchandise buying in the U.S. Significance of tour merchandise to consumers; Views of business executive Norman Perry on the value of tour merchandise; Factors which influence consumers in buying tour merchandise.
ACCESSION #
9995491

 

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