TITLE

Marketing healthcare in Third World countries

AUTHOR(S)
Coleman, Linda Jane; Wood, Michael P.
PUB. DATE
April 2003
SOURCE
International Journal of Medical Marketing;Apr2003, Vol. 3 Issue 2, p101
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper examines the imbalance of need and expense of healthcare throughout the world, specifically situations, challenges, and opportunities in Third World countries. The various diseases, countries, companies and creative solutions are discussed. Also reviewed are various influences, systems, successes and 'work in progress' in regards to healthcare. The paper addresses short-term and long-term, urgent and ongoing, present and potential dilemmas in healthcare internationally, including pirating.
ACCESSION #
9990136

 

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