Marketing healthcare in Third World countries

Coleman, Linda Jane; Wood, Michael P.
April 2003
International Journal of Medical Marketing;Apr2003, Vol. 3 Issue 2, p101
Academic Journal
This paper examines the imbalance of need and expense of healthcare throughout the world, specifically situations, challenges, and opportunities in Third World countries. The various diseases, countries, companies and creative solutions are discussed. Also reviewed are various influences, systems, successes and 'work in progress' in regards to healthcare. The paper addresses short-term and long-term, urgent and ongoing, present and potential dilemmas in healthcare internationally, including pirating.


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