TITLE

Sporting Goods Industry Faces Challenge of Facebook Changes

AUTHOR(S)
Dysart, Joe
PUB. DATE
November 2014
SOURCE
NSGA Now;Nov/Dec2014, Vol. 2 Issue 5, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article discusses the decision of Facebook to severely limit the ability of sporting goods businesses to communicate with people who like their business pages on the social network. Topics discussed include the reason sporting goods businesses absolutely loved the Facebook "Like" system before the policy change, how such change has affected sporting goods retailers, and the explanation of Brian Boland, lead, ads marketing team at Facebook, regarding the change in policy.
ACCESSION #
99660121

 

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