Toyota's fuel cell goal: Big cost cutting

Greimel, Hans
November 2014
Automotive News;11/24/2014, Vol. 89 Issue 6648, p4
Trade Publication
The article focuses on the expected reduction in the cost of the hydrogen-fueled powertrain used in the Mirai fuel cell sedan launched by Toyota Motor Corp. in 2014. Topics covered include the cost target set by fuel cell vehicle system design manager Yasuhiro Nonobe and his team, the factors which led to the high cost of powertrain such as sophisticated fuel cell membranes and the use of affordable technologies to reach the sales target for 2020.


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