TITLE

Beauty in a Bottle: Package Aesthetics Cues Efficacy Beliefs of Product Performance

AUTHOR(S)
Sundar, Aparna; Noseworthy, Theodore J.; Machleit, Karen A.
PUB. DATE
January 2013
SOURCE
Advances in Consumer Research;2013, Vol. 41, p400
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses a study that examined the role of package aesthetics in enhancing product preference. The results are presented at the 44th annual conference of the Association for Consumer Research (ACR) held in Chicago, Illinois from October 3-6, 2013. Topics discussed include consumers' choosing of products from price and visual aesthetics, consumers making initial impressions based on package aesthetics in the absence of prior use or knowledge of the product and product categorization on store shelves in terms of how easy or difficult it is to evaluate their use.
ACCESSION #
99579451

 

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