TITLE

Childhood Obesity: Is Advertising The Culprit?

AUTHOR(S)
Dahl, Stephan; Desrochers, Debra M.
PUB. DATE
January 2013
SOURCE
Advances in Consumer Research;2013, Vol. 41, p346
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
The article discusses a study which examined the role of marketing in the increase of the number of obese children worldwide. The results are presented at the 44th annual conference of the Association for Consumer Research (ACR) held in Chicago, Illinois from October 3-6, 2013. Topics discussed include the portrayal of advertising to children and the advertising industry's argument that bans on advertisements are counterproductive, will result in social, cultural and economic ramifications and will not change the obesity levels.
ACCESSION #
99579441

 

Related Articles

  • Rethinking Drama in Consumer Culture Research. Tumbat, G├╝lnur; Giesler, Markus // Advances in Consumer Research;2007, Vol. 34, p488 

    This article provides a session overview for "Rethinking Drama in Consumer Culture Research." The article explains that drama is present in consumer culture and advertising. Topics include consumption practices, consumer lifestyle orientations, consumer culture theory, and consumer culture as...

  • More Than Price? Exploring the Effects of Creativity and Price in Advertising. Modig, Erik; Rosengren, Sara // Advances in Consumer Research;2013, Vol. 41, p373 

    The article discusses a study that explored the effects of advertising creativity and price information and levels on advertising effectiveness. The results are presented at the 44th annual conference of the Association for Consumer Research (ACR) held in Chicago, Illinois from October 3-6,...

  • Really -Low Involvement Consumer Learning. Tuan Pham, Michel // Advances in Consumer Research;1997, Vol. 24 Issue 1, p121 

    The article presents a summary of a special session of the 1996 conference of the Association for Consumer Research on advertising effectiveness related to consumers who have an extremely low level of involvement. Papers presented at the session on disassociation of explicit and implicit...

  • MRS conference 2013. Mouncey, Peter // International Journal of Market Research;2013, Vol. 55 Issue 3, p325 

    The article presents information on various topics related to marketing research. The 2013 conference of the Market Research Society (MRS) is considered, particularly debates on trust in marketing and on behavioral economics offered at the event. An introduction is presented to articles...

  • Ziff says trend in ad content favors magazines. Ziff Jr., William B. // Advertising Age;2/17/1992, Vol. 63 Issue 7, p28 

    Analyzes the claim of the author that informative and substantive advertising favors magazines. Factors that highlights the need of advertising to shift to substantive advertising; Features of magazines that makes it an ideal advertising medium; Limitations of advertising based on the power of...

  • Personality Characteristics of Market Mavens. Brancaleone, Vito; Gountas, John // Advances in Consumer Research;2007, Vol. 34, p522 

    A number of papers have been published investigating the demographic, motivational and psychological characteristics of the maven, but none has attempted an in-depth investigation of their personality traits. This paper tests the relationships between the characteristics of market mavens with...

  • An Analysis of Anger Responses within the Context of Virtualized Consumption of Hatsune Miku. Aroean, Lukman; Sugai, Philip // Advances in Consumer Research;2013, Vol. 41, p342 

    The article discusses a study that analyzed the responses of fans to the popularity of the Japanese virtual celebrity Hatsune Miku (HM). The results are presented at the 44th annual conference of the Association for Consumer Research (ACR) held in Chicago, Illinois from October 3-6, 2013. Topics...

  • Marketing Research Briefs.  // Marketing News;9/9/77, Vol. 11 Issue 5, p2 

    The article presents news related to marketing research from the U.S. The Council of American Survey Research Organizations have published a booklet entitled "Surveys and You" that explains market research in simple language and pictures to allay suspicion and criticism of survey research....

  • Enhancing Focus Group Productivity: New Research and Insights. Bristol, Terry // Advances in Consumer Research;1999, Vol. 26 Issue 1, p479 

    The article presents information on a special session in which papers on increasing the productivity of focus groups used for consumer research were presented. Topics of papers including focus group member participation in discussion, self-disclosure in focus groups, and the influence of the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics