TITLE

Twitter to ramp up native offering in charge for mobile ad budgets

AUTHOR(S)
Joseph, Seb
PUB. DATE
October 2014
SOURCE
Marketing Week (Online Edition);10/28/2014, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of U.S.-based online social networking service Twitter to extend its native advertising offering to affiliated products across the mobile application market in an attempt to increase its revenue in 2014. Topics covered include the plan of the company to expand the scope of native advertisement formats following the launch of its Fabric and Digits developer tools in October and an immersive experience that Twitter is planning to create for logged out users.
ACCESSION #
99095407

 

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