SABMiller marketing challenges laid bare as sales volumes slow

Joseph, Sebastian
October 2014
Marketing Week (Online Edition);10/14/2014, p1
Trade Publication
The article reports that the business strategy of SABMiller PLC to broaden beer's appeal have failed as people purchased less in its markets. It adds that the higher prices for premium brands such as Peroni have the reduced the impacted of the slow volume growth. It further adds that the company's latest financial results displayed ongoing concerns of slowing growth in emerging markets and falling consumption.


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