TITLE

SABMiller marketing challenges laid bare as sales volumes slow

AUTHOR(S)
Joseph, Sebastian
PUB. DATE
October 2014
SOURCE
Marketing Week (Online Edition);10/14/2014, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the business strategy of SABMiller PLC to broaden beer's appeal have failed as people purchased less in its markets. It adds that the higher prices for premium brands such as Peroni have the reduced the impacted of the slow volume growth. It further adds that the company's latest financial results displayed ongoing concerns of slowing growth in emerging markets and falling consumption.
ACCESSION #
98907588

 

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