TITLE

Media: Twitter's popularity says as much about TV as it does about social media

AUTHOR(S)
Durrani, Arif
PUB. DATE
October 2014
SOURCE
Campaign;10/3/2014, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Did you know that the main ITV channel generates more Tweets per month than BBC One and BBC Two combined? It's an intriguing finding that has stayed with me since it was shared at ITV's Upfronts event.
ACCESSION #
98692092

 

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