TITLE

HARD NUMBERS

PUB. DATE
September 2014
SOURCE
Adweek;9/29/2014, Vol. 55 Issue 35, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Several statistics related to mobile advertising are presented, including projections of the total spending on mobile ads globally and for the U.S., the increase in social media service Facebook's mobile ad sales revenue, and the share of consumers' mass media time which is spent on mobile devices.
ACCESSION #
98691799

 

Related Articles

  • By the Numbers.  // Adweek;5/14/2012, Vol. 53 Issue 19, pD15 

    The article presents charts detailing advertising spending trends, including predictions for digital and television ad spending in 2016, Internet advertising revenues by industry, and a chart of U.S. mobile advertising spending by ad network.

  • MEDIA OUTLOOK 2011: Growing Domain. Shields, Mike // MediaWeek;9/27/2010, Vol. 20 Issue 34, p28 

    The article examines business forecasting for Internet advertising finance and advertising spending in 2011. A strong increase in overall Internet advertising spending and revenue in 2010 compared to 2009 is discussed. A forecast of rapid growth in cell phone advertising and other mobile forms...

  • App demand boosts mobile ad revenues. Joseph, Sebastian // Marketing Week (Online Edition);4/20/2012, p8 

    The article discusses the increase of mobile advertising revenues with the help of consumer applications. A study by research firm, Strategy Analytics, note that advertisers may have to increase their in-application advertising spending by 108.2%. It also states a projected increase on...

  • In-app & native formats way forward for mobile advertising.  // Adgully;8/20/2015, p1 

    The article discusses the results of the study on the status of global mobile advertising revenue in 2014 conducted by the organization Interactive Advertising Bureau (IAB) Europe. Mobile advertising revenue rose by 65% to 24 billion euros. Display advertising contributes 48.6% of the total...

  • Display helps mobile ad spend pass £200m. Shields, Ronan // New Media Age (Online Edition);3/20/2012, p4 

    The article reports on the annual Mobile Adspend study which found that Great Britain mobile advertising spend soared 157% last year to surpass 203 million pounds, driven by the growth in smartphone ownership and a rise in mobile display advertising. 54% of the total display market was generated...

  • Opinion: Mobile ad spend still lags behind consumer behaviour.  // New Media Age (Online Edition);3/23/2012, p9 

    The author reports on the rise in British mobile advertising spending. This year saw spending rise 157% to 203 million pounds, which is a positive trend. The author says that the British industry is underperforming in delivering mobile advertising to where it needs to be. The mobile media...

  • In-app mobile ad spend to hit $ 16.9b by '18.  // Telecom Asia;Feb/Mar2014, Vol. 25 Issue 1, p9 

    The article reports on the potential growth in in-app mobile advertising spending by 2018, based on data from Juniper Research.

  • Mobile ad spends to increase by 60% in 2015.  // Exchange4media.com;9/10/2015, p1 

    The article reports on the expected growth rate by 60 per cent in mobile advertisement spending in 2015 in India, according to marketers, head of advertisement technology companies, mobile professionals and media planners in the country.

  • LETTER: Mobile ad spend boost is good news for affiliates.  // Money Marketing;4/15/2011, p122 

    A letter to the editor is presented in response to an article on the increase in mobile advertising spend in the affiliate marketing industry in 2010, that was published in a previous issue.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics