SuchitwaBodhanaYajnam A Citizens' Movement for Cleanliness

Pittappillil, George Peter
December 2013
Rajagiri Journal of Social Development;Dec2013, Vol. 5 Issue 2, p187
Academic Journal
Suchithwa Bodhana Yajnam (SBY) is a pilot movement of the people, by the people and for the people intended to make an existing district in Kerala a model for cleanliness, environment protection and health care. The district chosen is Ernakulam, the industrial and commercial capital of Kerala. The zeal of the movement is to lead the district to sustainability in energy, food and waste management in due course. The movement is supporting the attempts of the State Government in this direction, especially the Suchithwa Mission of Kerala. Started in 2010 under the initiative of Renewable Energy Centre, Mithradham, Chunangamveli, coordinated by the Rajagiri Outreach, Kalamassery and Sahrudaya Services and Charities, Rajagiri, the movement has added to its ranks and files many institutions, organizations and individuals of the district in three years time. Citizens are welcome to join the movement without any form of discrimination. Institutions and individuals working with similar vision are seen as cotravelers and not as competitors by all the existing partners of SBY. The co-travelers will be supported by all possible means to achieve our common goal. The dynamics of the movement is documented for replication to other districts of India and other developing countries facing similar problems.


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