The new paths to profit

Becken, Bill
August 2013
International Cruise & Ferry Review;Autumn/Winter2013, p40
Trade Publication
The article focuses on potential growth niches that higher-end cruise lines could tap to help their recovery from the impact of the recent years. Topics discussed include the blurring of the ocean cruise-river cruise divide caused by the demand among its customers for a more unique experience, the multi-generational approach employed by cruise operator AIDA Cruises in their offerings and the approach of Hapag-Lloyd on their clientele's hunger for choice.


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