TITLE

The new paths to profit

AUTHOR(S)
Becken, Bill
PUB. DATE
August 2013
SOURCE
International Cruise & Ferry Review;Autumn/Winter2013, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on potential growth niches that higher-end cruise lines could tap to help their recovery from the impact of the recent years. Topics discussed include the blurring of the ocean cruise-river cruise divide caused by the demand among its customers for a more unique experience, the multi-generational approach employed by cruise operator AIDA Cruises in their offerings and the approach of Hapag-Lloyd on their clientele's hunger for choice.
ACCESSION #
98493970

 

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