TITLE

Why P&G plans to move its media

AUTHOR(S)
Bently, Stephanie
PUB. DATE
July 1998
SOURCE
Marketing Week;7/9/1998, Vol. 21 Issue 19, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Speculates that one of the United Kingdom's largest advertisers will be eligible for Procter and Gamble company's media advertising account. Identification of the advertising agencies which the company formerly used; Amount of money the company spent on television advertising in 1997; Impact which Procter's decision could have on the agency which loses the account.
ACCESSION #
979110

 

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