The Business Of Farm Marketing

Herrick, Christina M.
June 2014
American Fruit Grower;Jun2014, Vol. 134 Issue 6, p45
The article elaborates on how farmers and growers increase their returns from social media network Facebook. Topics discussed include a blog post by EdgeRank Checker indicating a 6.51 average organic reach per fan in March 2014, a sharp fall from 16 percent in February 2012. Also mentioned are built-in tools at Facebbok that could help one make most of one's activity, such as statistics on shares and likes, as well as exploring other online media, such as Twitter, Pinterest and Instagram.


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