TITLE

Facebook: 'Marketers are realising the creative opportunity we offer'

AUTHOR(S)
O'Reilly, Lara
PUB. DATE
July 2014
SOURCE
Marketing Week (Online Edition);7/24/2014, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising revenue increased posted by online social networking service Facebook in the second quarter of 2014. Topics discussed include the increased understanding of marketers about the strong creative opportunity offered by social networking sites, according to chief operating officer Sheryl Sandberg, improvement in the search product features of Facebook, and the plans of Facebook Chief Executive Officer (CEO) Mark Zuckerberg for the company.
ACCESSION #
97217980

 

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