Truck stop

Dawson, Angela
November 1997
Adweek Western Edition;11/24/97, Vol. 47 Issue 47, p4
Trade Publication
Reports on the Qantas Airways campaign which features the outdoor advertising of a converted dump truck. Where the idea for the campaign originated; Detailed information on the campaign; Comments from Lynn Hackman, Qantas Airways' public relations account services director.


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