TITLE

Truck stop

AUTHOR(S)
Dawson, Angela
PUB. DATE
November 1997
SOURCE
Adweek Western Edition;11/24/97, Vol. 47 Issue 47, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Qantas Airways campaign which features the outdoor advertising of a converted dump truck. Where the idea for the campaign originated; Detailed information on the campaign; Comments from Lynn Hackman, Qantas Airways' public relations account services director.
ACCESSION #
9712090851

 

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