TITLE

Lock and (down)load

AUTHOR(S)
Moore, Rodney J.
PUB. DATE
October 1997
SOURCE
Marketing Tools;Oct97, Vol. 4 Issue 9, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses software and Web sites for Internet advertising. Marketers' use of the DoubleClick tool in controlling the reach and frequency of Internet advertisements; FlyCast Communications' AdAgent software; Narrowline's Brought to You By real-time advertisement buying service; Intelligent Interactions' Adfinity database software; CyberGold's pay-per-view site.
ACCESSION #
9711106667

 

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