Lock and (down)load

Moore, Rodney J.
October 1997
Marketing Tools;Oct97, Vol. 4 Issue 9, p22
Trade Publication
Discusses software and Web sites for Internet advertising. Marketers' use of the DoubleClick tool in controlling the reach and frequency of Internet advertisements; FlyCast Communications' AdAgent software; Narrowline's Brought to You By real-time advertisement buying service; Intelligent Interactions' Adfinity database software; CyberGold's pay-per-view site.


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