TITLE

Speaking the language

AUTHOR(S)
Dawson, Angela
PUB. DATE
August 1997
SOURCE
Adweek Western Edition;08/18/97, Vol. 47 Issue 33, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the first-ever Spanish-language advertisement campaign by AirTouch Cellular being developed by RLR/Jarrin Advertising & Marketing in Pasadena, California for Southern California's growing middle-class Hispanic community. Detailed information on the commercials.
ACCESSION #
9710300693

 

Related Articles

  • AirTouch backs the GOP.  // Telephony;8/12/96, Vol. 231 Issue 7, p12 

    No abstract available.

  • AirTouch Cellular Offers Pay-As-You-Go Voice Mail.  // Tele-Service News;Oct99, Vol. 11 Issue 10, p8 

    Provides information on the messaging service offered by AirTouch Cellular company to its customers in Minneapolis and Saint Paul, Minnesota.

  • AirTouch sends phones in fire aid.  // RCR;07/14/97, Vol. 16 Issue 28, p16 

    Talks about the cellular phones that were provided to firefighters in California, by AirTouch Cellular Significant Event Response Team. How the phones benefited the firefighters; Who made a request for the phones; Details on AirTouch.

  • AirTouch adds caller ID. Hickman, Beth; Attkisson, Anna // Cellular Business;Oct97, Vol. 14 Issue 10, p60 

    Reports that AirTouch Cellular of Georgia has added caller identification to its list of digital services.

  • AirTouch launches in Idaho.  // RCR;09/21/98, Vol. 17 Issue 38, p60 

    Reports on an announced launch by AirTouch Cellular company of a digital wireless service in southern Idaho using Code Division Multiple Access technology. What the services include.

  • AirTouch enhances prepaid offerings.  // RCR;08/30/99, Vol. 18 Issue 35, p11 

    Reports on AirTouch Cellular Inc.'s enhancement of its prepaid telephone offerings.

  • AirTouch Cellular introduces new `411 Connect' service for cellular customers.  // Enterprise/Salt Lake City;10/07/96, Vol. 26 Issue 15, Communication in the `90s p6 

    Reports on AirTouch Cellular's launching of a directory assistance service for cellular customers in Utah. Offer of 411 Connect to allow cellular users to access an array of new directory and information services; Availability of service 24 hours a day.

  • AirTouch expands One-Bill service.  // Telephony;6/10/96, Vol. 230 Issue 24, p23 

    Reports of AirTouch Cellular's expansion of its One-Bill service. Resale arrangements; AirTouch branded regions.

  • CDMA lands in Twin Cities.  // Telephony;05/05/97, Vol. 232 Issue 18, p80 

    Reports that AirTouch Cellular has launched a code division multiple access (CDMA) system in Minnesota's Minneapolis/Saint Paul region.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics