Miller boosts Lite ads on Super Bowl pregame

Arndorfer, James B.; Ross, Chuck
October 1997
Advertising Age;10/20/1997, Vol. 68 Issue 42, p26
Trade Publication
Reports that Miller Brewing Co. is boosting its advertising time during NBC's pregame show for the Super Bowl in an effort to increase sales of the Miller Lite brand through its National Football League sponsorship. Details of Miller's plans; Why Miller is focusing on the pregame show.


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