TITLE

Miller boosts Lite ads on Super Bowl pregame

AUTHOR(S)
Arndorfer, James B.; Ross, Chuck
PUB. DATE
October 1997
SOURCE
Advertising Age;10/20/1997, Vol. 68 Issue 42, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Miller Brewing Co. is boosting its advertising time during NBC's pregame show for the Super Bowl in an effort to increase sales of the Miller Lite brand through its National Football League sponsorship. Details of Miller's plans; Why Miller is focusing on the pregame show.
ACCESSION #
9710275791

 

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